PART A: Written Marketing Plan Project Scope: Please prepare a formal marketing plan by identifying an existing or new product or service that is produced from the country of your choiceinto an international market (Target Market/Country) where there is a potential market for your product or service you wish to sell in your chosen market. Each group will select their target market as only one country per group is allowed. Each group will consist of four members and each group must appoint a group leader. The business in question can be: A real business (for which you may or may nit be employed or contracted or the owner) A business that does not exist yet, but the student proposes to setup A fictitious business of your choice

Evaluation Criteria 1. Executive Summary - - Summarize the content of your plan and the important aspects. One page is sufficient. An executive summary should be a standalone recap of the major elements of your report, and should, on its own, provide the reader with a solid understanding of the highlights and recommendations of the paper. An executive summary is NOT an introduction. 2. Description of Product or Service - - Describe the nature and use of your product or service; features, benefits, proprietary issues, required modifications (if applicable), etc. 3. Rationale for Selection of Country and/or Market - -Describe the target market you have selected. Explain why it is an appropriate market for both the company and the product or service you are offering. 4. Market Entry Rationale - - Describe your strategy to enter the chosen market. 5. Legal/Political/Cultural Impact - - Describe the legal, political and cultural factors that could impact your international marketing plan such as political stability and business climate, religion and culture, tax system, effects of tariffs, exchange regulations, packaging/labelling, etc. 6. Rationale for Pricing and Promotional Mechanisms - - Describe the targeted clientele and the marketing strategy to enter the chosen market. Describe the opportunity in terms of product, price, place, promotion, people and after-sales service.

7. Rationale for Logistics Mechanisms - - In terms of shipping method and terms; outside resources, warehousing, distribution systems, methods used by competition etc. 8. Conclusion and Action Plan - - Transform and interpret the data presented in the plan, to describe the factors and strategies required for the success of the international business strategy. The plan of action would identify what needs to be done to anticipate and satisfy customer requirements profitably, specific to the target international market. You should use both quantitative and qualitative information to support the position taken. 9. Overall Format of the International Marketing Plan - a. Pay attention to spelling and grammar. The plan must be clear and not lead to confusion. b. When using statistics or information from outside sources, please site as per APA requirements. c. The occasional use of pictures, tables or graphs is recommended (for illustration purposes) and helps with the visual appeal. Be sure to clearly indicate the source of each picture, table or graph.