PART A&B

Case study is: Apple Inc.

4.RECOMMENDATIONS: A. SUMMARY The objectives are to build a successful relationship with customers, reinforce the brand image and increase profits and sales. Target market selection is based on a psychological strategy that varies from person to person. The new product is a sweet customized pizza, with three different sizes, two types of dough and added toppings. The promotion will be through advertising, sales promotion and digital media platform. Chacopizza will sell through two marketing channels, online (weather from Domino's website or delivery apps) and from the store. The prices between 15 and 48 SR depends of the size, toppings added. Value and quality is the way to differentiate and position the new product in the mind of costumers. The suited promotion strategy to launch the new product (chocopizza) is Pull strategy which directs our marketing activities toward final consumers. For distribution the best strategy is an intensive distribution. Finally, the best pricing strategy should Domino's follow is Value-based pricing strategy with High-low pricing B. TARGET MARKET We have identified the target market based on the psychological aspect of different personalities among individuals, where each individual chooses a unique flavor that he loves and varies from person to person, so the characteristics differ for each person from the other. There are individuals who prefer chocolate and some prefer pistachios and so on. Also, you can choose the size that you want, small, medium or large. Positioning statement: For (Individuals are looking for dessert with high quality and unique flavor), (Chocopizza) is (made up of Domino's dough base with The right size for you, topped with layer of your favorite flavor) that (is the most delicious dessert that you can choose for yourself and share it with your family and friends)