Question
Part (b) 5 marks The four common types of budgets that companies use are incremental, activity-based, value proposition and zero-based. Discuss how any one
Part (b) 5 marks The four common types of budgets that companies use are incremental, activity-based, value proposition and zero-based. Discuss how any one of the budgeting methods can be applied to a financial institution. Part (c) 5 marks (5 marks) To assist a firm in managing its accounts receivable, marketing principles such as the five C's of Credit are employed. For companies operating in the international landscape, briefly describe one additional 'C' that must be accounted for and managed appropriately. (5 marks)
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