PART B: Part B will help you to examine the organizational concepts of marketing planning, customer relationship management, and market research/analysis. You will also examine the objectives and strategic approaches used in managing advertising, public relations, sales promotion, digital marketing and so on. To complete this assignment: You will select a company to analyze the organizational concepts of marketing planning, customer relationship management, and market research/ analysis. Begin the market analysis by researching based on the following instructions: a. The origin and the products of the company. b: Size of the market and projected growth. Include the answers to the following questions: a. Who are the customers? b. What strategies is the company using for building customer relationship? c. What skill set have been used to communicate the value preposition to the customer using promotion/communication mix. Elaborate by describing some of the types of promotion/communication mix used such as advertising, public relations, personal selling, sales promotion, and direct marketing that the company uses or has used. d. How has the company used marketing information system to gain customer insights? e. What are the strategies the company uses to conduct competitive market intelligence? f. How does the company represent itself in retail marketing targeting omni channel.

PART B: Part 8 wil help you to examine the organizational concepts of marketing planning. customer relationship management, and market researctvanalysis. You will also examine the objectwes and strategio approaches used in managing advertising public relations, saies promotion, digital maketing and so on. To complete this assigrment: - You will select a company to analyze the organzational concepts of marketing planning, customer relationship management, and maket research/ analysis. Begin the ratket analysis by researching based on the following instructions. a. The origin and the products of the cocrpany. b size of the maket and projected prowth Include the answers to the following questions: a Wha afe the customers? b. What strathges is the company using for buiding cuskemer fotatonship? c. What skill set have been used to communicate the value preposition to the customer using pronicooncommunication mox Elatiorate by desching some of the types of promotioncommunication rix used such as advertising. public retaions, personal selling. saies promotion, and direct marketing that the company uses of has used. d. How has the company used ruarketing information system to gain cistomer insights? 6. What are the strotogies the company uses to condict compatere maket intelingence? 1. How does the company ropresent itself in retnil marketing tarpoting ormi channel