PART C: Balanced Scorecard in Sport

In the last decades, an increasing number of clubs, associations, and partnerships behind professional team sports have become business enterprises as well; as regards their income and number of employees, there are numerous companies managing sports clubs in the medium sized enterprise sector.

In order to develop and manage a suitable business strategy, a growing number of sports companies use processes applied in business solutions; the German football team VFB Stuttgart can be seen as an example, being the first in Bundesliga to introduce the Balanced Scorecard method for the definition of strategic directions and process control (IFUA Horvth and Partners, 2004).