Part D-1: Action Plans (5 pts)

• Think about this section from a Marketing Executive position, with you as the Marketing Executive of your focus company. How will you make your marketing plan happen?

Part D-2: Responsibility (5 pts)

• Who is responsible for accomplishing each aspect of implementing this plan? What is the title of the person who you would assign to do these tasks/objectives?

Part D-3: Time Line (5 pts)

• What is the timing for each of the elements of your plan? In other words, when would you start and complete these decisions in your strategy? What is your anticipated deadline?

Part D-4: Budget (5 pts)

• Estimate the budget you will need and how much you are willing to spend for each objective.

Part D-5: Measurement and Control (5 pts)

• How will you measure the actual performance of this plan using metrics and compare it to your planned performance? If you included this in your Objectives and Strategies segments already, it is much easier to measure and evaluate these implementation questions. Be as specific as possible in your plan. Assign deadline dates, budgets, responsibilities, and elaborate on how you will measure the effectiveness of your plan. Review the concept of marketing metrics and use these to measure and evaluate your plan.

Macys