part e

use brands like aritzia,h&m, forever 21, and or other clothing brsnds similar

asap

Part E: Segmentation - Using multiple segmentation variables from multiple segmentation bases, describe three worthwhile (either existing or new) distinct consumer segments for your brand. In each of the three-segment descriptions, multiple segmentation variables should be used, from across a number of different bases. Each segment must be clearly distinct from the others and should include the accurate segmentation base and the associated segmentation variable. NOTE: In your next assignment (the Marketing Strategy Video), you will need to choose 1 of these segments to focus all of your marketing recommendations on. Segment 1 Nickname: Segment 2 Description: Demographic segmentation groups customers and potential customers in groups based on age, gender, marital status, family size, income, education, race, occupation, nationality, and/or religion. Aritzia's demographic segmentation is their age range, and gender;women from 15-35, who have a high disposable income. These specific individuals targeted are more likely to purchase from Aritzia's wide selection