Part I.

1. What is the actual vision and mission statement of Harley-Davidson, Inc. organization? In your opinion, how would you rewrite the mission statement to include the nine essential of components of a mission statement?

2. Harley-Davidson, Inc., list at least five external opportunities and threats and five internal strengths and weaknesses.

3. Imagine Harley-Davidson, Inc. organization decides to market either an existing or new product/service in Myanmar, what cultural differences do they need to be wary of?

4. What type of internal and external audits would you use for your Harley-Davidson, Inc. organization and why?

5. Perform research of Harley-Davidson, Inc. organization for examples of market penetration, market development and/or product development in any country or region of the world.

Part II.

1. Discuss the importance (benefits) of vision and mission statements.

2. Give at least seven reasons why some firms do no strategic planning.

3. Discuss Michael Porter's five generic strategies.

4. What are the Board of Directors duties and responsibilities?

5. How many stages are there in the Strategy-Formulation Analytical Framework? Explain the purpose and limitations of any one of the frameworks in Stage 2.