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PART I. Supplier/Distributor and Consumer Perspectives A. Do you think retailers asking suppliers and distributors to pay slotting allowances is ethical? Why or why not?
PART I. Supplier/Distributor and Consumer Perspectives A. Do you think retailers asking suppliers and distributors to pay slotting allowances is ethical? Why or why not? B. How does this "pay-to-stay" practice impact smaller suppliers, distributors, and manufacturers? C. What role, if any, should government have in regulating such practices? PART II. Retailer/Grocer and Supermarket Perspectives A. On the other hand, imagine you work as a category marketing manager at Kroger's corporate office. How does charging a slotting allowance fee help Kroger achieve its marketing and distribution strategies? (Think about this more than just being about profit...) B. From a grocer's/supermarket's perspective, are there distribution efficiencies that can be achieved through the practice of charging slotting allowances? If so, what are they? C. Does corporate social responsibility play a role in any of this
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