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Part IV: Price Bundling a. Provide some real-life examples of price bundling used by business organizations for profit maximization? (1 point) b. Software company ABC
Part IV: Price Bundling a. Provide some real-life examples of price bundling used by business organizations for profit maximization? (1 point) b. Software company ABC technologies is going to sell two versions of their software. A basic version and a pro version. Assume that there are three market segments whose size and price for each software version are given in the following table. What price for each version of the software can maximize revenue for ABC technologies? (5 points) Segment Basic Version Pro Version Market Size Students $55 $80 20% Individuals (non- $85 $150 40% students) Businesses $120 $250 40%
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