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Part of the implementation process at Fallon Worldwide for an advertising campaign is to o select and schedule the media. O compare the results with

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Part of the implementation process at Fallon Worldwide for an advertising campaign is to o select and schedule the media. O compare the results with the chosen metrics, like click through rate, O research how advertising might influence prepurchase, purchase, and postpurchase activities, O set objectives that are meaningful to the client O conceptualize a creative concept

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