Part of what makes Schultz a great leader is his attitude of social responsibility. To build a great company, you have to start with a solid foundation to support its growth. Schultz established this solid foundation by taking care of his employees and making sure they are happy and can in turn make the customers happy. Starbucks also contributes money and volunteer hours to nonprofit organizations and strives to reduce its environmental footprint by addressing its coffee sourcing, use of paper products, and store design and operations.5