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Part of your company's annual report is a letter to shareholders that provides a CEO's perspective on the current state of your business. Now that

Part of your company's annual report is a letter to shareholders that provides a CEO's perspective on the current state of your business. Now that you have formalized your strategy and become a more seasoned Airline management team, it is time to convince current and potential shareholders that an investment in your company has positive potential returns. Your goal is to provide a persuasive, yet honest, appraisal of your company and its future prospects.

Your letter to shareholders should consist of an update on your strategy, including target markets, management structure, key accomplishments and challenges, and future performance objectives. In addition, please discuss your most direct competitor and how and why you are positioned to outperform them in the future.

The letter itself should be only one or two pages, but up to five supporting exhibits are permitted on additional pages. You may want to search online for sample letters to shareholders to better understand the possible content.

Keep in mind the results from the following quarters while writing the letter. use information from below while writing the letter.

quarter 5 quarter 6 quarter 7 quarter 8
stock price $20.81 $30.40 17.85 24.85
net profit $30,975 $404,841 -296780 184593
gross revenue $7,234,322 7791850 9992373 10316499
earning per share $0.19 $2.33 -1.63 0.96
reliability 94.1% 94.7% 95.1 94.6
quality 90 94 96 97

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