Part Two: Customizable Marketing Plan Template

Based on the information provided to you, share a completed marketing plan template for the reopening of this individual park. Ensure you address any feedback received in Milestone Two before you submit the final template.

Your template should include the following critical sections:

1. Determine two methods to be used for consumer research in developing the marketing plan. Provide rationales.
2. Determine three traditional marketing methods you will use in developing the marketing plan and provide rationales. Your response should address the following:
   1. How will the identified methods help in the acquisition of the new customers?
   2. How will the identified methods help in the retention of the existing customers?
   3. What are the advantages and disadvantages of the identified methods?
3. Determine three digital marketing methods you will use in developing the marketing plan and provide rationales. Your response should address the following:
   1. How will the identified methods help in the acquisition of the new customers?
   2. How will the identified methods help in the retention of the existing customers?
   3. What are the advantages and disadvantages of the identified methods?
4. Explain how the traditional and digital marketing methods you have selected will work together to optimize the brand. Your response should address the following:
   1. Which method do you think could be most impactful in addressing your target audiences?
   2. Which method do you think could be most effective in branding?
   3. Can both digital and traditional marketing support the brand and growth of the business?
5. Explain the crisis management strategies to be implemented prior to reopening. Your response should address the following:
   1. How can we focus on customer expectations to improve brand damage from the incident?
   2. How can we support our employees needs in reopening the park?
   3. What possible crises could arise relevant to the incident and reopening?
6. Determine one legal and one ethical issue that could arise and negatively impact the organizations brand image upon reopening and provide proactive steps that could be taken now to prevent them.

Part Three: Measuring Your Strategic Marketing Plans Success

Record and submit a narrated PowerPoint presentation to share your analysis and recommendations for the proposed marketing support of the park.

1. Provide a marketing strategy that considers the following areas (slides 14):
   1. Digital marketing strategy
   2. Traditional marketing strategy
   3. Communications and public relations strategy
   4. Event marketing strategy

Monitoring Your Marketing Strategy In this part of the project, you will explain how you will monitor the performance of your strategy. Your presentation should include the following critical factors:

2. Identify three SMART marketing objectives and describe how they align with safety, customer satisfaction, and profitability. (slide 5)
3. Identify one KPI that can be used for each of the marketing objectives. (slide 6)
4. Describe the methods that could be used to monitor performance of the three marketing objectives. Provide rationale. (slides 78)
5. Using plan-do-check-act (PDCA) methodology, provide a continuous improvement process for preserving brand identity and reputation. (slides 910)
6. Describe two marketing strategies to address negative public feedback on social media. (slides 1112)
   • Consider the role of public relations.
   • Consider the role of crisis management.

What to Submit

To complete this project, you must submit the following:

1. Strategic Brand Implication and Management

Submit a narrated PowerPoint presentation with 1213 slides. Consult the Shapiro Library APA Style Guide for more information.

2. Customizable Marketing Plan Template