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Part Two Use the numbers from Marketing_Numbers Profitability by Campaign Case Study.doc Marketing Research has recommended having two different messages, which would double the fixed
Part Two Use the numbers from Marketing_Numbers Profitability by Campaign Case Study.doc
Marketing Research has recommended having two different messages, which would double the fixed cost of advertising, would increase sales by 10% to $550,000 and the average order would be the same. Describe in your answer if that is true, and in why or why not, in your opinion, would it make financial sense to test it?
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