(Part1) SupposeSt. Louis Lambert InternationalAirport wantsto conduct a survey toassess howsatisfied travelers are with their experienceswhile waitingforflights inthe airport'sterminal. Thereis some belief among airport management that the level oftravelers' satisfactionis adequate. Ifa research study suggests that management'sperceptionsare inaccurate, the management staff may recommend costly strategies related to the level of staffing or available amenities in theterminal.

(a)Would this be an example of applied or basicresearch? Explain.

(b)Is itthata research study will "prove" (with 100% certainty) that travelers are either satisfied or dissatisfied? Discuss.

(c)Provide an example of how a traveler's level of satisfaction can be recorded in aquantitative manner.

(d)Provide an example of how a traveler's level of satisfaction can be recorded in a qualitative manner.