Parts #1-3, 5 if possible, thanks!

You work in product development for the concession arm ofAMC movie theaters, and you are tasked with identifying the best combination of foods to use in a new snack box option. You have already surveyed your customer base to determine their ratings for various snack boxes. This analysis has generated the following report. The snack boxes each have the attributes of: 1) Beverage: levels of Apple Juice (base), Coke. Fanta 2) Mini-Candy: levels of Toblerone (base), M&M's 3) Spread: levels of Peanut Butter (base), Nutella. Honey 4) Salty Snack: levels of Chips (base), Pretzels 5) Price: $4. $5 (base), $6 Intercept Coke Fanta M&Ms Nutella Honey Pretzels $4 $5 For each question below, show how you arrived at the answer (2 points each). 1. What is the "base\" product, and how many utils does it give this customer? 2. What are the part-worths (i.e., importance) of each attribute? 4. Compute the reiative importance of each attribute. Which one is the most important? 5.58 0.50 -3.00 -0.35 -0.83 -0.i? -0.15 1.50 1.50 Coefcients tandem! Em 0.68 0.53 0.53 0.43 0.53 0.53 0.43 0.53 0.53 3 Star 8.49 43.94 6.67 -0.80 -1.57 -0.31 -0.34 2.83 2.83 3. What is the ideal product for this consumer? 5. Compute the willingness to pay for Apple Juice over Coke. Pvalue 0.00 0.37 0.00 0.44 0.1 5 0.76 0.74 0.02 0.02 5. Compute the willingness to pay for Honey over Nutella. Lower 95% 4.10 4.70 4.20 4.33 -2.03 4.35 -1.13 0.30 2.?0 7.07 0.70 -1.00 0.03 0.36 1.03 0.83 2.70 030 4.10 -1.70 4.20 -1.33 -2.03 -1.36 -1.'13 0.30 ~2.70 Upper 95% Lower 95. 0% Upper 95. 0% 7.0? 0.?0 4.50 0.63 0.35 1.03 0.83 2.70 -0.30