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Pat s Pizzeria produces three types of deli style pizzas: Thin Crust, Deep Dish, and Stuffed Crust. Pat s anticipated sales mix is 7 :
Pats Pizzeria produces three types of deli style pizzas: Thin Crust, Deep Dish, and Stuffed Crust. Pats anticipated sales mix is :: Thin:Deep:Stuffed. Current sales are bundles per year.
Thin Crust
Deep Dish
Stuffed Crust
Unit Selling Price
$
$
$
Unit Variable Cost
$
$
$
Fixed costs are estimated at $ which include $ for general overhead, such as rent, utilities, etc., and $ for advertising. Pats tax rate is
Round all interim answers to decimal places. For all questions, supporting calculations MUST be included.
A Prepare a contribution margin income statement for the level of sales required to earn $ of before tax profits. Show revenues and variable costs for each type of pizza in the contribution margin income statement, and calculate the total profit after tax.
B What is the operating leverage ratio when bundles are sold?
If sales increase by from this level, by what percentage should Pat expect profit before tax to increase? How much is this increase in dollars?
C What is Pats margin of safety, in units of each type of pizza, at the current level of sales?
D If Pat increases advertising costs by sales of all types of pizzas are expected to increase by above the original sales levels. Assuming the sales mix will remain the same, should Pat increase her advertising expenditure? Why or why not?
E What is the minimum percentage sales would need to increase before Pat would consider the additional advertising? Hint how much additional sales revenue is needed to earn at least the same profit she had without advertising?
Return to the original problem assumptions for parts F G Do not assume advertising has been increased.
F How many bundles of pizza will Pat have to sell to earn aftertax profits equal to of revenue?
G In analyzing results at the end of the year, Pat discovered that, although she sold pizzas as planned, the actual sales mix was Thin Crust, Deep Dish, and Stuffed Crust pizzas. How did Pats actual profit differ from her projected profit? Explain why this happened.
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