" Patagonia Weird Marketing "
1.    Do you think Patagonia is genuine in its weird marketing programs? Or they are just ways to promote sales?

2.    Do you think Patagonia sets a good model for clothing industry and other fashion brands?

3.    What is Certificate B Corporation? What impact it has on business conduct?

4.    The pro-environment trend is increasingly popular among businesses and general public. Do you think it's a short-term trend or long-term trend?

5.    Will other brands follow the sustainability pursuit? The sustainability pursuit and ethical pursuit add value to fashion brands?

6. Many clothing brands have to deal with protests organized by consumer activists, such as Zara, Canada Goose, etc. The global #WhoMadeMyClothes campaign becomes trendy on social media.

Can you fake the cause marketing (green wash, etc.) in fashion brands/industry?
7. Can you comment on impact investment and conscious capitalism?