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Patel & Johnson sells Wow! laundry detergent, Love Care deodorant, and So Fresh air freshener. Every product in Patel & Johnson s portfolio has a
Patel & Johnson sells Wow! laundry detergent, Love Care deodorant, and So Fresh air freshener. Every product in Patel & Johnsons portfolio has a different brand name. What type of branding does Patel & Johnson use?
differentiated individual
corporate
segmented
family
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