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Patricia owns a bagel shop and she wants to advertise her shop on TV. She decides on a 30-second ad on the Food Network. The

Patricia owns a bagel shop and she wants to advertise her shop on TV. She decides on a 30-second ad on the Food Network. The ad is supposed to run for 1 month. This ad costs $100,000. Her cost of good sold (COGS) for 1 bagel is $0.75, of which $0.25 comes from advertising. She needs to sell 400,000 bagels in order to break even for the advertising expense.

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