Patty's Custom Cupcakes knows that they cannot compete with Hostess by getting their products on every retail shelf in the U.S. So, they decide they will emphasize their superior taste and use customizable toppings as a differentiator that they know customers would love to build their niche, local market. What strategy is Patty's Custom Cupcakes using? Question 19 options: Growth in Terms of Quality Rather than Quantity Horizontal Integration (Acquisition) Diversification Divestment Retrenchment