Paul owns a small retail store. His store sells local products from farmers and small food and beverage businesses in his store. He has a number of strategic partnerships with different players in the industry and believes his business has the ability to become highly successful. Those customers who have bought from him have become loyal customers and frequently visit the store. The problem is most people do not seem to realize the store exists. He decides to write a marketing plan that will outline the marketing actions he needs to take to spread awareness of his company and attract consumers to his business. Refer to Scenario 2.5. Paul is conducting a SWOT analysis and has identified his opportunities, threats, and strengths. What is his stores primary weakness?

Failure to identify the target market

Customers lack of awareness of the store

Supplier dissatisfaction

Customers dissatisfaction

Supplier satisfaction