Paula Adams, the founder of Atlantic Sports Apparel, feels that her firm needs to generate a set of new, fresh product ideas. She wants to assemble her seven member staff, generate ideas quickly, and make the process as lively and freewheeling as possible. Based on Paula's objectives, what technique for generating ideas would you suggest? Question 23 options: a) brainstorming b) focus group c) customer advisory board d) day-in-the-life research