Pauley Company needs to determine a markup for a new product. Pauley expects to sell 15,000 units and wants a target profit of $22 per unit. Additional information is as follows: Variable Costs per Unit Fixed Costs (total) Direct materials $8 Overhead $ 13,500 Direct labor 9 General and administrative 21,000 Overhead 2 General and administrative 11 Using the variable cost method, what markup percentage to variable cost should be used?