Pauley Company needs to determine a markup for a new product. Pauley expects to sell 15.000 units and wants a target profit of $26 per unit. Additional information is as follows: Variable Costs per Unit Fixed Costs (total) Direct materials $ 10 Overhead $26,650 Direct labor 11 General and administrative 33,650 Overhead 4 General and administrative 13 Using the variable cost method, what markup percentage to variable cost should be used? Multiple Choice 69% 74% 79%