Pauley Company needs to determine a markup for a new product. Pauley expects to sell 15,000 units and wants a target profit of $38 per unit. Additional information is as follows: Variable Costs per Unit Fixed Costs (total) Direct materials $ 16 Overhead $ 50,950 Direct labor 17 General and administrative 57,950 Overhead 10 General and administrative 19 Using the variable cost method, what markup percentage to variable cost should be used