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Paul's Pub is analyzing profitability of three segments: dining, drinks, and events. The financials are: Segment Revenue Direct Costs Dining $450,000 $280,000 Drinks $220,000 $130,000

Paul's Pub is analyzing profitability of three segments: dining, drinks, and events. The financials are:

Segment

Revenue

Direct Costs

Dining

$450,000

$280,000

Drinks

$220,000

$130,000

Events

$90,000

$50,000

Paul is considering converting the events area into an expanded dining area.

Required: a. By how much must the dining segment margin increase to keep Paul’s Pub’s income unchanged? b. What other factors should Paul consider before deciding to eliminate the events area to expand dining?

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