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Payless Shoe Source, sells shoes and is famous for their buy one get one free annual sale. The advertising campaign costs $600,000. On average each
Payless Shoe Source, sells shoes and is famous for their buy one get one free annual sale. The advertising campaign costs $600,000. On average each shoe sells for $45 and Payless buys them for $10. They expect to sell an additional 35,000 shoes as a result of this campaign. What range does their ROMI fall into?
100%-110%
20%-30%
40%-50%
480%-490%
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