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Pazarlama yneticilerinin karlat en byk sorun, pazarlama iletiimi btelerini hem geleneksel hem de dijital medya iin nasl tahsis edecekleridir. tketici tutumlarn, pazar paylarn, satlar ve

Pazarlama yneticilerinin karlat en byk sorun, pazarlama iletiimi btelerini hem geleneksel hem de dijital medya iin nasl tahsis edecekleridir. tketici tutumlarn, pazar paylarn, satlar ve karlar iyiletirmek iin. Ayrca yneticiler, politik ve tarihsel etkileri ieren rgtsel gereklere tabidir. Bunu aklda tutarak, Tartma blmnde aadakilere yant verin:

  • Pazarlama iletiimi ve bte tahsisi kararlar verirken hangi faktrleri gz nnde bulundurursunuz?
  • Bu faktrler, reklam ve sat promosyonu arasndaki greli tahsislerle nasl ilikilidir?

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