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PB5. The owner of a restaurant is considering two alternatives to improve operating results. The first alternative reduces food costs from 42% to 37% by

PB5. The owner of a restaurant is considering two alternatives to improve operating results. The first alternative reduces food costs from 42% to 37% by improved purchasing and reduced portions. No other changes. The second alternative also cuts food costs to 37% but also spends an additional $2,000 on advertising to increase food and beverage sales by 20%. Extra customers will cause costs to increase in these categories: $2,000 in wages, $800 in supplies, $200 in administrative, $300 in repairs and $100 in utilities. Prepare the alternative projections

Current Alternative I Alternative II
Sales - Food $40,000 $40,000
Sales - Beverage 10,000 10,000
Total Sales $50,000 $50,000
Cost of Sales - Food 16,800
Cost of Sales - Beverage 3,000
Total Cost of Sales $19,800
Gross Margin $30,200
Operating Expenses
Wages 13,600
Supplies 4,000
Administrative & General 2,600
Advertising & Promo 1,800
Repair 900
Utilities 1,300
Depreciation 700
Interest 600
Total Expenses $25,500

Operating Income

Advise the owner on which alternative to select and why.

$4,700

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