Question
PB5. The owner of a restaurant is considering two alternatives to improve operating results. The first alternative reduces food costs from 42% to 37% by
PB5. The owner of a restaurant is considering two alternatives to improve operating results. The first alternative reduces food costs from 42% to 37% by improved purchasing and reduced portions. No other changes. The second alternative also cuts food costs to 37% but also spends an additional $2,000 on advertising to increase food and beverage sales by 20%. Extra customers will cause costs to increase in these categories: $2,000 in wages, $800 in supplies, $200 in administrative, $300 in repairs and $100 in utilities. Prepare the alternative projections
Current | Alternative I | Alternative II | |
Sales - Food | $40,000 | $40,000 | |
Sales - Beverage | 10,000 | 10,000 | |
Total Sales | $50,000 | $50,000 | |
Cost of Sales - Food | 16,800 | ||
Cost of Sales - Beverage | 3,000 | ||
Total Cost of Sales | $19,800 | ||
Gross Margin | $30,200 | ||
Operating Expenses | |||
Wages | 13,600 | ||
Supplies | 4,000 | ||
Administrative & General | 2,600 | ||
Advertising & Promo | 1,800 | ||
Repair | 900 | ||
Utilities | 1,300 | ||
Depreciation | 700 | ||
Interest | 600 | ||
Total Expenses | $25,500 | ||
Operating Income
Advise the owner on which alternative to select and why. | $4,700
|
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