PDE MGM3115 Assessment 2 Decript X + X C File | C:/Users/kaurs/AppData/Local/Temp/Temp1_Assessment%202%20Full%20Description-20220828.zip/MGM3115%20Assessment%2... to . . . B. Booking.com Express VPN McAfee Security LastPass password... LastPass M Gmail YouTube Maps Other favorites Australia is known for its diversified and technologically advanced economy. Australia continues to encourage the development of a number of local startups nationally with an international launch. The last five years have proved to be productive, as the funding rounds have almost reached twice as high. The estimated capital growth since 2015 is $4 billion brand new funds raised by Australian Venture Capitalists. With more progressive research, it will be inaccurate to say that all start-ups are equally famed. The lack of proper marketing and focusing more on small business niches can be a problem. While a proper business planning and execution can give a good stretch in the international business arena. With their innovative approach, the start-ups have gained global market reach taking the pride of its "Unicorn" status that is worth more than a billion US dollars. Your task is to select one of these successful start-up businesses in Australia. 1. 23shout 2. Dcypher 3. Warrp 4. Deployable 5. Tiliter 6. Qwirk 7. Vpply 8. goPassport 9. RelayPay 10. Provectus Algae 66OF O P s W ENG 3:23 PM Sunny US 28/08/2022 1n: J E MGM3115Assessment2Decrlp' X [+ 7 j X G (D File I C:/Users/kaurS/AppData/Local/Temp/Temp17A5sessment%202%20Full%20Description720220828.2ip/MGM3115%20Assessment%2... {'5 {'5 G. g B. Booking.com D Express VPN D McAfee Security D LastPass password... D LastPass M Email . VouTube F" Maps 3 Otherfavorites A You may make use of any of the strategic management tools that had been covered during this semester. For example: 0 Refer to the 'Writing a Case Study Report' and address as many of the points stated in the article. To be successful in analysing the topics related to the topic, you need to demonstrate academic curiosity and critical analytical skills by reading extensively and make references to at least 5 related articles. - You may apply any of the strategic management tools (SWOT, PASTEL, Porter's 5 Forces, etc) that were covered in this semester. - Where applicable, explore and explain the role of Digital Transformation and other Technology in the plans for the future. - Where relevant, use the Business Model Canvas, by addressing the 9 components, to plan your business. - Where applicable, make references to elements of the Company's Business Plan. Outline of the assessment task - Approach and Requirement: Warning and advice: There are many sources of information available on the internet. You need to avoid plagiarising other people's materials do not exceed the cut-off limit of a 20% similar score. If you do not understand the requirements of the assessment task, please ask the lecturer for clarication. If you need help with paraphrasing, please seek help at student services. If you have issues with time management, the best approach is to have a notebook and list down the due dates of all Assessment task and start working on the tasks from the first day by adding snippets of content into the outline of your report. n: J E MGM3115Assessment2Decrlp' X [+ 7 j X G (D File I C:/U5ers/kaurS/AppData/Local/Temp/Temp17A5sessment%202%20Full%20Description720220828.2ip/MGM3115%20Assessment%2... {'5 {'5 G. . B. Booking.com D Express VPN D McAfee Security D LastPass password... D LastPass M Email . VouTube F" Maps 3 Otherfavorites is"? ,,,...., 77:77" .,r,.,. A The approach to this task is as follows: Step 1: Select any of the 10 companies on the list. Step 2: Identify the founder(s) of the business. Write a brief background of the founders. Analyse the entrepreneur mindset of the founder(s) and comment on the characteristics that has been the most consequential factor for the entrepreneur's success. Step 3: Construct the Business Model Canvas (BMC) and critically comment each of the 9 components in the planning process. Step 4: Identify the challenges faced in the early stages of the business and comment on any relevant strategic management tools that were implemented to address these challenges. (Note: Analyse, identify and comment on the key success factors). Step 5: To be successful with your report, you need to research extensively about the business that you have selected. 1. Introduction a. Identify and explain the innovative element(s) of the start-up business. b. Formulate and include a thesis statement, summarizing the outcome of your research and analysis of the company. (estimate 2 - 4 hours) D J E MGM3115Assessment2Decrip' X [+ G (D File I C:/Users/kaurS/AppData/Local/Temp/Temp17A5sessment%202%20Full%20Description720220828.2ip/MGM3115%20Assessment%2... {'5 {'5 G. g - B. Booking.com D Express VPN D McAfee Security D LastPass password... D LastPass M Email . VouTube F" Maps 3 Otherfavorites 2. Descriptive background of the founder(s) with emphasis on their entrepreneurial A mindset. Identify and describe which of their character(s) that significantly contributed to their positive role in building the business. (estimate 3 - 4 hours) 3. Evaluation of your proposed business a. Apply the 9 components of the Business Model Canvass. b. State why these parts of the BMC are signicant to the development of the business. (estimate 3 - 4 hours) 4. Identication of challenges and the implementation of strategic management tools a. Analysis and accurate identification of challenges in the early phase. b. Briey explain why the strategic management tool was chosen. c. Support this solution with solid evidence, such as: i. From your research, it was implemented by the company ii. Explain whether the application had any obstacles during its initial application (i.e. how did the company manage the obstacles?) iii. Outside research iv. Personal experience (anecdotes) (estimate 3 4 hours) 5. As a conclusion, describe what did you learn by your research and writing your report about the business a. Planning b. Mindset as an entrepreneur c. Key success factors. (estimate 1 2 hours) Criteria used to - rade the report