(PDE Mrkt1 199 - Mini-group Assignment - Image Reconstruction-1.pdf X of 5 Q + 2 Page view | A Read aloud | T) Add text | Draw Highlight Erase List of choices: > A politician who is entangled in a conflict-of-interest scandal and he/she is going into re-election; A non-profit organization whose senior executives are found to be involved in fund-embezzlement and the public is openly questioning the organization's integrity; OR > An ageing athlete having gained celebrity status, whose performance has been slipping significantly in the past three seasons, is on the verge of losing his/her position in the professional league. Your task: 1. Summarize in one sentence the CORE challenge your client is facing (think deeper than what is on the surface as to what their gravest challenge might be. Hint: what is/are most damaging to them as per who they are?); 2. Define what "a successful turnaround" means for your client of choice (what might be the one ultimate thing that will define their having a successful "comeback"?);(PDE Mrkt1 199 - Mini-group Assignment - Image Reconstruction-1.pdf X 2 of 5 Q + | Page view | A Read aloud | (T) Add text | V Draw Highlight Erase 3. Identify, in your opinion, the top two (2) "areas" on which you should/can help your client improve (remember you are a marketing image consultant and your specific area(s) of specialization. As an example, neither (i) suggesting a better training programme for the athlete client of yours is your job - it is the job of the coach NOR is (ii) suggesting the NPO organization client of yours to come up with a better compensation package is your job - it is the job of its management. Owing to this, giving such and similar answers would be wrong for the purpose of this question despite it is a very good thing for your client to do. Hint: Self-study as to what a PR specialist does by (i) going through your textbook and (ii) conducting further academic research. Based on your results, determine the top two (2) practical and relevant areas in which you should/can help your client improve on his/her/its situation); 4. Define how such improvements are to be respectively measured (Hint: this is about the scales for measurement. For example, you measure intelligence by IQ score, weight by kg., 1b. or stones etc. and speed by time - hr/min/sec etc..); and; 5. Provide a minimum of two (2) distinct ideas for EACH of the two areas you have identified above so as to achieve the desired turnaround (Hint: this points to specific tactics you are to suggest for the objective of achieving the defined turnaround. All ideas are good ideas. Nevertheless, ask(PDE Mrkt1 199 - Mini-group Assignment - Image Reconstruction-1.pdf X 2 of 5 Q + | [ Page view | A Read aloud | (T) Add text | V Draw Highlight Erase 5. Provide a minimum of two (2) distinct ideas for EACH of the two areas you have identified above so as to achieve the desired turnaround (Hint: this points to specific tactics you are to suggest for the objective of achieving the defined turnaround. All ideas are good ideas. Nevertheless, ask yourself if what you suggest will specifically and positively contribute to the defined turnaround. If not, they are not good answers). A sound third idea for each of the two areas will respectively earn for you a bonus mark but the absence of this extra idea will not be interpreted negatively. The inclusion of a fourth idea for any or both of the two areas will be interpreted as a weakness in prioritization, though, and marks will be deducted accordingly! Consider yourself cautioned. 6. In strictly no more than 100 words, not even 101 words, explain and defend as to why your stated ideas can achieve for your client the earlier defined "successful turnaround" and why your choice W(PDE Mrkt1 199 - Mini-group Assignment - Image Reconstruction-1.pdf X of 5 Q + 2 Page view | A Read aloud | T) Add text | Draw " Highlight Erase List of choices: > A politician who is entangled in a conflict-of-interest scandal and he/she is going into re-election; > A non-profit organization whose senior executives are found to be involved in fund-embezzlement and the public is openly questioning the organization's integrity; OR > An ageing athlete having gained celebrity status, whose performance has been slipping significantly in the past three seasons, is on the verge of losing his/her position in the professional league. Your task: 1. Summarize in one sentence the CORE challenge your client is facing (think deeper than what is on the surface as to what their gravest challenge might be. Hint: what is/are most damaging to them as per who they are?); 2. Define what "a successful turnaround" means for your client of choice (what might be the one ultimate thing that will define their having a successful "comeback"?);(PDE Mrkt1 199 - Mini-group Assignment - Image Reconstruction-1.pdf X 2 of 5 Q + 2 Page view | A Read aloud | T) Add text | Draw Highlight Erase 3. Identify, in your opinion, the top two (2) "areas" on which you should/can help your client improve (remember you are a marketing image consultant and your specific area(s) of specialization. As an example, neither (i) suggesting a better training programme for the athlete client of yours is your job - it is the job of the coach NOR is (ii) suggesting the NPO organization client of yours to come up with a better compensation package is your job - it is the job of its management. Owing to this, giving such and similar answers would be wrong for the purpose of this question despite it is a very good thing for your client to do. Hint: Self-study as to what a PR specialist does by (i) going through your textbook and (ii) conducting further academic research. Based on your results, determine the top two (2) practical and relevant areas in which you should/can help your client improve on his/her/its situation); 4. Define how such improvements are to be respectively measured (Hint: this is about the scales for measurement. For example, you measure intelligence by IQ score, weight by kg., Ib. or stones etc. and speed by time - hr/min/sec etc..); and; 5. Provide a minimum of two (2) distinct ideas for EACH of the two areas you have identified above so as to achieve the desired turnaround (Hint: this points to specific tactics you are to suggest for the objective of achieving the defined turnaround. All ideas are good ideas. Nevertheless, ask yourself if what you suggest will specifically and positively contribute to the defined turnaround. If not, they are not good answers). A sound third idea for each of the two areas will respectively earn for you a bonus mark but the absence of this extra idea will not be interpreted negatively. The inclusion of a fourth idea for any or both of the two areas will be interpreted as a weakness in prioritization. though. and marks will be deducted accordingly! Consider yourself cautioned. 6. In strictly no more than 100 words, not even 101 words, explain and defend as to why your stated ideas can achieve for your client the earlier defined "successful turnaround" and why your choice