Question
Peak Company sells three different products that are similar, but are differentiated by various product features. Budgeted sales by product and in total for the
Peak Company sells three different products that are similar, but are differentiated by various product features. Budgeted sales by product and in total for the coming year are shown below:
| Product |
| Standard | Deluxe | Premium | Total |
Percentage of total sales | 58% | 10% | 32% | 100% |
Sales | $120,000 | $50,000 | $80,000 | $250,000 |
Less: Variable costs | 36,000 | 40,000 | 44,000 | 120,000 |
Contribution margin | $ 84,000 | $10,000 | $36,000 | $130,000 |
Less: Fixed expenses |
|
|
| $117,000 |
Net operating income |
|
|
| $ 13,000 |
If customers are indifferent to which of the products to purchase from Peak Company, which product line should sales personnel recommend to customers that would most improve overall operating income?
| A. | Product line with the highest percentage of total budgeted sales |
| B. | Product line with the lowest variable cost |
| C. | Product line with the highest contribution margin ratio |
| D. | Product line with the highest sales price |
Peak Company sells three different products that are similar, but are differentiated by various product features. Budgeted sales by product and in total for the coming year are shown below:
| Product |
| Standard | Deluxe | Premium | Total |
Percentage of total sales | 58% | 10% | 32% | 100% |
Sales | $120,000 | $50,000 | $80,000 | $250,000 |
Less: Variable costs | 36,000 | 40,000 | 44,000 | 120,000 |
Contribution margin | $ 84,000 | $10,000 | $36,000 | $130,000 |
Less: Fixed expenses |
|
|
| $117,000 |
Net operating income |
|
|
| $ 13,000 |
If the actual percentage of sales for the year were Standard, 50%; Deluxe, 40%; and Premium, 10%, than
| A. | the overall contribution margin would increase and break-even sales would decrease. |
| B. | the overall contribution margin would decrease and break-even sales would increase. |
| C. | the overall contribution margin would increase and break-even sales would increase. |
| D. | the overall contribution margin would decrease and break-even sales would decrease. |
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