Pearlson and Saunders $(2013)$ states that managers must take a multiple of the

strategic landscape to understand the value of Information Resources. One of

these views is the Porter$$s Value Chain model.

a$)$ Explain the Value Chain model, preferably with the illustration of a figure.

$[14$ marks$]$

b$)$ Discuss how Information Resources can be used in the value chain to

create competitive advantage or strategic value for the organisation.

$[10$ marks