Pearson BTEC Level 3 National Extended Diploma in Business Unit 22: Market Research A: Examine the types of market research used in business You are working part time as a research assistant for a market research agency. The agency is looking to expand and is targeting small to medium enterprises as potential new clients. The business manager has asked you to put together a brieng paper which examines the types of market research used by organisations and the benets of using specialist research agencies. Before writing the paper you will need to undertake some research into the types of market research used by a business of your choice. This could be a place of part time employment or somewhere you have worked at during a period of work placement. The report will aim to justify the use of specialist marketing agencies for carrying out original market research. You will start by explaining the range of market research methods used by a selected business. You should aim to cover the full range of methods used by the business but at the 1ir'ery least this must include at least two primary and two secondary methods of research. Throughout your explanation you should