Pedro is launching his new Vintage Port in both the North and South regions of Slovenia. The population totals2,900,000households,63%of which live in the North. Across both regions, he expects total awareness levels to reach43%, ACV% distribution to be51%, and trial rates are projected to be16%. Across both regions, repeat rates are likely to be25%.

If trial sales are made at prices that yield a margin of $12.00 per bottle, what is the expected total contribution of the new port if households in the northern region purchase two bottles at trial and southern region households purchase one bottle at trial?