Pedro is launching his new Vintage Port in both the North and South regions of Slovenia. The population totals 2,800,000 households, 59% of which live in the North. Across both regions, he expects total awareness levels to reach 41%, ACV% distribution to be 53%, and trial rates are projected to be 25%. Across both regions, repeat rates are likely to be 26%.

If trial sales are made at prices that yield a margin of $12.00 per bottle, what is the expected total contribution of the new port if households in the northern region purchase two bottles at trial and southern region households purchase one bottle at trial?

CALCULATED VARIABLES: south triers = 62,365 total triers = 152,110