Peer-graded Assignment Instructions You are a business analyst with a $500M privately held retailer of sports apparel with several hundred storefronts and a basic online retail presence. Due in particular to Amazon and major major athletic retailers, your market share has been dwindling, revenues are somewhat stagnant, and margins are being squeezed. You have been asked by the new ClO to help him begin to make a case to the executive team for monetizing the company's data. He wants you to draft an email memo to the CEO, M5. 6.6. Rusnak, to help get this topic approved and on the agenda for their next monthly executive meeting. G.G. grew up in the company, having started as a retail clerk 30 years ago. She is practical and conservative even though she claims she values innovation. However, business transformation and cultural change are definitely not notable characteristics in the company. For example, investors lament that the company was five years late in launching its e-tail presence, and still lags. Feel free to fabricate or infer any other details as necessary. Below is a list of required elements of the email: 0 Use a meaningful, attention-grabbing email subject. 0 Make the case that information is an asset, if not an actual balance sheet asset. 0 Explain that data monetization is really about "generating economic benefits" from it. 0 Give examples of how others (e.g., retailers) have monetized their data. 0 Express the variety of ways information can be monetized. - Express the variety of data that the company has to monetize (e.g., sales data, inventory data, returns, customer details, customer feedback, website behavior, etc). 0 Address some likely concerns (e.g., privacy, security, reputational risks, loss of company or the CIO's focus, etc.). - Don't forget to include a request to have this topic added to the executive meeting agenda! 0 Length-wise, an email with three paragraphs or a couple hundred words is probably about right. Much longer and you risk the CEO just skimming or not reading it. Review criteria