Pella Windows is a manufacturer of windows. The company has a range of window styles and finishes that can be customized to meet each customer$$s needs. The product is relatively complex and must be made$-$to$-$order to meet an individual customer$$s requirements. Which of the following statements is true regarding the factors that affect the channel choice for Pella Windows?

Pella should utilize an m$-$commerce channel and a proprietary app for consumer$$s smartphones.

An intensive distribution strategy to maximize market coverage would be best.

A gray marketing channel should be utilized to meet global demand.

A shorter and more direct distribution channel is preferred.