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Peloton article: Peloton plans to raise its subscription rates for existing customers. Many of these customers have already bought the Peloton bike and are already

Peloton article: Peloton plans to raise its subscription rates for existing customers. Many of these customers have already bought the Peloton bike and are already users of the product (the hardware and software). What is this an example of? Group of answer choices Transaction specific investments made by the customers; Peloton holding up its customers. Vertical integration Monitoring costs

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