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PEM, Incorporated, is experiencing financial difficulty due to erratic sales of its only product, a high - capacity battery for laptop computers. The company's contribution

PEM, Incorporated, is experiencing financial difficulty due to erratic sales of its only product, a high-capacity battery for laptop computers. The company's contribution format income statement for the most recent month is given below.
Sales (12,600 units x $20 per unit)
Variable expenses
$ 252,000
11.5 points
Contribution margin
151,200
Fixed expenses
100,800
Net operating loss
112,800
01:58:22
$ (12,000)
Required:
1. Compute the company's CM ratio and its break-even point in unit sales and dollar sales
2. The president believes a $6,800 increase in the monthly advertising budget, combined with an intensified effort by the sales staff, will increase unit sales and the total sales by $89,000 per month. If the president is right, what will be the increase (decrease) in the company's monthly net operating income?
3. Refer to the original data. The sales manager is convinced that a 10% reduction in the selling price, combined with an increase of $33,000 in the monthly advertising budget, will double unit sales. If the sales manager is right, what will be the revised net operating income (loss)?
4. Refer to the original data. The Marketing Department thinks that a fancy new package for the laptop computer battery would grave sales. The new package would increase variable costs by $0.60 per unit. Assuming no other changes how many units would have to be sold each month to attain a target profit of $4,400?
5. Refer to the original data. By automating, the company could reduce variable expenses by $3 per unit However, fixed expenses would increase by $53,000 each month.
a. Compute the new CM ratio and the new break-even point in unit sales and dollar sales
b. Assume the compery expects to sell 20,600 units next month. Prepare two contribution format inconte statements, one assuming operations are not automated and one assuming they are. (Show date on a per-unit and percentage basis, as well as in totel, for each elternative)
c. Would you recommend the company automate its operations (Assuming that the company expects to sell 20.600 units)
Complete this question by entering your answers in the tabs below.
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Compute the company's CM ratio and its break-even point in unit sales and dollar sales. Note: Do not round Intermediate calculations, Round CIM ratio to the nearest inele
entered as 23"
percentage 61224 should be

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