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PEM, Incorporated, is experiencing financial difficulty due to erratic sales of its only product, a high-capacity battery for laptop computers. The companys contribution format income
PEM, Incorporated, is experiencing financial difficulty due to erratic sales of its only product, a high-capacity battery for laptop computers. The companys contribution format income statement for the most recent month is given below:
Sales (12,600 units $20 per unit)$ 252,000Variable expenses126,000Contribution margin126,000Fixed expenses141,000Net operating loss$ (15,000)Required:
- Compute the companys CM ratio and its break-even point in unit sales and dollar sales.
- The president believes a $6,200 increase in the monthly advertising budget, combined with an intensified effort by the sales staff, will increase unit sales and the total sales by $84,000 per month. If the president is right, what will be the increase (decrease) in the companys monthly net operating income?
- Refer to the original data. The sales manager is convinced that a 10% reduction in the selling price, combined with an increase of $33,000 in the monthly advertising budget, will double unit sales. If the sales manager is right, what will be the revised net operating income (loss)?
- Refer to the original data. The Marketing Department thinks that a fancy new package for the laptop computer battery would grow sales. The new package would increase variable costs by $0.80 per unit. Assuming no other changes, how many units would have to be sold each month to attain a target profit of $4,200?
- Refer to the original data. By automating, the company could reduce variable expenses by $3 per unit. However, fixed expenses would increase by $51,000 each month.
- Compute the new CM ratio and the new break-even point in unit sales and dollar sales.
- Assume the company expects to sell 20,800 units next month. Prepare two contribution format income statements, one assuming operations are not automated and one assuming they are. (Show data on a per-unit and percentage basis, as well as in total, for each alternative.)
- Would you recommend the company automate its operations (Assuming that the company expects to sell 20,800 units)?
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