Penfolds - Product category: Wine.

200911: Enterprise Innovation and Markets

Assignment 2: Entrepreneurship report 'ER'

Research findings: Marketing analysis - Critically analyse your enterprise current marketing activities

Analyse current marketing efforts made by your enterprise. Analyse the current market environment; identify the corresponding target market(s); explain a current perceptual map; construct a SWOT analysis; analyse current application of marketing mix elements, competitor's analysis, etc.