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Penningtons Superstore specializes in plus - size fashions for women. It was considering adding a line of teen plus sizes to its stores. Before doing
Penningtons Superstore specializes in plussize fashions for women. It was considering adding a line of teen plus sizes to its stores. Before doing so it contracted with a marketing research firm to make sure that the teen plussize market was a viable one. Decision makers needed the results of its study by September so Penningtons could introduce the line the following March, if the market was viable. The major constraint for research here is
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