People who are indifferent to the lack of connectivity A large percentage of people (about 40%) have not waivered on their decision to immediately purchase the iCommunicator, even after being informed of problems related to connectivity. According to A. M. Sacconaghi, Jr. (an analyst with Sanford C. Bernstein & Company), the question of why someone would purchase an expensive device that does not operate to its fullest potential is quite simple. They do so because, It's iconic, it's cool, it's the it device and people want it.96