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People who hate to workout Identify three[3] needs for your subgroup Identify gym features that will meet those needs Translate those features into intrinsic benefits

  1. People who hate to workout

  1. Identify three[3]needsfor your subgroup
  2. Identify gymfeaturesthat will meet those needs
  3. Translate those features intointrinsic benefits
  4. "Add on" extrinsic benefits(hint:put your marketing hat on)for each feature

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