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Pepper decidi extender su marca al mercado de las salsas marinadas. Ofreca salsa de bistec Dr. Pepper, adobo 7UP y salsa BBQ A&W. Qu riesgo

Pepper decidi extender su marca al mercado de las salsas marinadas. Ofreca salsa de bistec Dr. Pepper, adobo 7UP y salsa BBQ A&W. Qu riesgo de marca asumi el grupo Dr. Pepper al extender su marca de esa manera?

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