1. Pepsi and Coca-Cola are two of the most popular cold drink brands on the market. Explain how the following promotional activities could be used to compete for market share.

a.Advertising campaigns

b.Client focus groups

c.Staff networking events

d.Media announcements/Public relations (PR)

e.Product launches

f.Website or applications

2. What are two documents organisation's use to guide staff through the process of planning and reviewing promotional activities

3. What are three reasons for undertaking marketing activities.