PepsiCo company: Which is the local/domestic market chosen by the company? History relating to how and when it entered the global market? Assessing and analyzing the opportunities and risks for domestic and international market? Explaining about the role of formal institutions such as politics, law and economic system of the country where the company/organization is trading, addresses any political, legal or economic differences/challenges in different countries of operations? Discussing the role of informal systems such as culture, ethics and norms addressing the differences/challenges in countries where the business is operated? Response to the ethical challenges ( strategies adopted e.g. Reactive, proactive, defensive or accommodative)? VRIO analysis of the specific firm with detailed explanation ( resources and capabilities)? Explaining the trade barriers such as quotas, tariffs specific to that product/industry in which the company is operating? Detailed analysis explaining about what contributes/determines the success and failure of the firm export around the globe ( why do you consider it as a successful company in international market)